Marketing Newswire

Recent studies conducted by marketing firms point out that businesses who use email marketing in combination with more traditional marketing methods (direct mail, print media, magazine advertising, etc.) have an increased probability of increased revenues. Such is the case with a recent study conducted by Vistaprint (http://tinyurl.com/yk5zc76). Email marketing is simple, cheap and very effective. Results can be improved upon if social media is integrated into email marketing.

For example, a small business operating in a storefront location may have a loyal customer base who would like to be notified when the store has a sale. The existing customers should be the first to hear about any sales or specials because they will be the ones most likely to buy. The store can simply have customers sign up for their email mailing list at their cash register or point of sale. The store can email the customers to the mailing list for little or no cost.

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PostalJournal.com Website

POSTALJOURNAL.COM – On December 1, 2009 a new Web forum was launched at www.postaljournal.com by a coalition of postal, mailing and marketing groups to discuss the state of the US Postal Service and how the federal agency can maintain its relevance in the future.

The site was created by PostCom (The Association for Postal Commerce), the Mailing and Fulfillment Service Association and the Envelope Manufacturers Association with the support of the Direct Marketing Association and Direct Communications Group.

The goals of PostalJournal.com are to explore the evolution of the American postal system as part of the nation’s 21st century economic and communication infrastructure and to facilitate an exchange of postal perspectives by individuals without regard to past or present occupational affiliations.

According to Ken Garner, the president and CEO of the Mailing and Fulfillment Service Association,  the financial state of the USPS was an impetus for the site’s creation because it reported a $3.8 billion net loss for fiscal year 2009.

Also, in an article appearing at the DM News website, Gene Del Polito, president of PostCom said about the new Postal Journal Forum, “There needed to be a place where people could present ideas and have them discussed, criticized and built upon without having to worry about speaking on behalf of anyone they specifically represented.” He also added that there wasn’t going to be any lobbying.

Whether they like it or not, these industry groups depend upon the Postal Service for their livelihood, and the fact that the USPS is hemorrhaging cash is of no small concern. This was reason enough to start the forum so they would have a platform from which to voice their concerns.

Like the industry groups, business who use mailing lists in their direct mail marketing campaigns will also be concerned about the future of the USPS. Businesses who send out mailings that use consumer mailing lists have to know that they need a financially healthy Postal Service to help with their marketing efforts.

This can be big news for suppliers of mailing lists and for businesses that buy mailing lists. Restoring direct mail service between U.S. and Cuba has been an issue that has thwarted previous presidents, including George W. Bush and Bill Clinton. Previous attempts had been stalled by the Cuban government. Experts say that it would not only be a big step for families that have been divided but also would be a politically critical move. The decision to have the direct mail talks comes just after migration talks in New York in July.

Direct mail to Cuba stopped in 1963, and since then mail has had to go through other countries. Diplomats have now arranged to meet in Havana to discuss the renewal of direct mail between the countries to put an end to rerouting direct mail through Canada or Mexico. President Obama would like to improve relations between the U.S. and Cuba. He has taken measures to see if the Cuban leadership is interested in participating. One such step taken involves the support of a recent decision by the Organization of American States to reverse its position in 1962 to suspend Cuba from the 34-country group. Read full direct mail story .

In a recent post at the LA Times website, author Alana Semuels states that TV stations, newspapers and magazines will feel the latest blow from the GM and Chrysler bankruptcies. In the article, the author also points out:

“Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams.”

Not only will the media outlets feel the crunch, the sports franchises themselves will also bring in less income.

At least one Major League Baseball team is sponsored by General Motors, as stated by Jim Andrews, senior vice president of IEG Inc., a research and consulting firm. GM spends about $5 to $10 million per year on Major League Baseball and about $1 million per year to sponsor teams in the National Basketball Assn., National Football League and National Hockey League.

GM is also decided not to renew its deal with the US Olympic team, estimated to be worth about $7 million. It is also scaling back its NASCAR sponsorship and has ended its 9-year endorsement contract with Tiger Woods for Buick.

The Effects of GM’s Marketing Budget Cutbacks

Last year, according to the Nielsen company (of Nielsen ratings), GM spent $2.1 billion in advertising, coming in second only to Procter and Gamble. Companies coming out of bankruptcy can’t be expected to have billions of dollars avaiable for their marketing budgets. Already in Bankruptcy Court, Chrysler has been asked by the Obama administration to cut its marketing budget in half. This does not bode well for GM’s media suppliers or the teams they sponsor.

The ripple effect of reduced expenses goes even farther down the chain. By the end of 2010 it is expected that GM will cut almost 2,500 dealerships who would otherwise be expected to purchase local advertising. This fact is reinforced by Gordon Borrell, chief executive of research firm Borrell Associates, who states:

“You have a double whammy with dealerships shutting down and manufacturers curtailing their ad spending, … It’s across the board hitting everybody.”

Local TV Stations Hit Hard

The LA Times article states that “In the short term, the GM filing is likely to hit already struggling TV stations and newspapers the most dramatically, Borrell said, because both get a large percentage of their advertising revenue from dealer groups and dealerships. Some television stations get half of their advertising dollars from the automotive category, he said.

“Last year the category accounted for 11% of all dollars spent on newspaper advertising — $2.5 billion, according to TNS Media Intelligence. Newspapers are hurting badly, with ad sales down 30% in the first three months of the year, the Newspaper Assn. of America said Monday.”

Advertising Cutbacks by Automotive Dealerships

The LA Times article goes on to state:

“Companies typically market cars through three tiers: Manufacturers pay for commercials that advertise new models or push a brand nationally, dealer associations corral voluntary contributions from regional dealers into ad campaigns, and individual dealers advertise pricing and perks to get customers into their lots.

“Dealer spending shrank 24% last year from 2007, and manufacturer spending decreased 10%, according to TNS Media Intelligence.

“Advertising from dealer associations has suffered as more car dealers decide they don’t want to spend on group advertising when they have to cut back so much in other areas, said Peter Welch, president of the California New Car Dealers Assn. Many are opting out of assessments, the voluntary 2% contribution they put into funding the regional dealer ads.”

Recommended marketing sites:

PFP Sports & Celebrity Booking Agency
Mailing Lists Direct

Dan Marino, a popular motivational sports speaker, can now be booked through PFP Sports and Celebrity Talent Agency for speaking engagements, endorsement deals, personal appearances,  golf tournaments, sports camps, autograph signings, television and radio commercials, spokesperson campaigns and corporate events. Here you can find Dan Marino speaker, Dan Marino agent , appearance and scheduling information.

Dan Marino was born September 15, 1961 in Pittsburgh, Pennsylvania. He is a Hall of Fame quarterback who played for the Miami Dolphins in the NFL. He was the last quarterback of the Quarterback Class of 1983 to be taken in the first round, and became one of the most famous quarterbacks in NFL league history,  having held almost every major NFL passing record.  Despite never being on a Super Bowl-winning team, Marino is recognized as one of the greatest quarterbacks in American football history. Remembered particularly for having a quick release and a powerful arm, Marino drove the Dolphins into the playoffs on numerous occasions.

Marino was selected to play in nine Pro Bowls (1983-87, 1991-92, 1994-95), seven times as a starter, but due to injuries he only played in two of the games (1984, 1992). (Marino usually had knee surgery following every season.) He was named first- or second-team All-Pro eight times and earned All-AFC honors six times.

In 1999, Marino was ranked number 27 on The Sporting News’ list of the 100 Greatest Football Players, making him the highest-ranking Dolphins player.

PFP Sports and Celebrity Talent Agency is an celebrity athlete  booking agency and sports marketing agency that hires sports stars like Dan Marino for corporate events, athlete  appearances, licensing deals , celebrity golf tournaments,  Super Bowl Events, tradeshows, conventions,  grand openings, print media, advertising and radio or  television commercials.

Dan Marino remains one of PFP’s most popular and sought after sports celebrity speakers.  It is now possible to hire or book Dan Marino to meet and greet your  special corporate clients.   Marino is currently featured in advertisement campaigns for NutriSystem weight loss programs, Maroone car dealerships, and Papa John’s Pizza.

To find out about Dan Marino booking fees, availability and appearance schedule,  contact PFP Sports and Celebrity Talent Agency at 1-800-966-1380.

Playing Field Promotions is a reputable sports marketing firm specializing in athlete promotions, sports promotions, celebrity speakers and athlete endorsements.  At PFP Sports and Celebrity Talent Agency, one has access to the database of thousands of athletes and celebrities where one can book or hire sports speakers,  read biographies, hire celebrities or  find out information on how to book a celebrity speaker, motivational speaker or contact their booking agent.

PFP Sports & Celebrity Talent Agency recently launched of one of the largest online speakers bureaus and sports and celebrity talent agencies providing information on how to contact and hire celebrities, famous athletes, top motivational speakers  & corporate entertainment.

PFP Sports & Celebrity Talent Agency continues to offer access to thousands of sports speaker celebrities, from NFL legends to Olympians, from NASCAR drivers to baseball Hall of Famers. Names like…

• Richard Petty
• Magic Johnson
• John Elway
• Howie Long
• Goose Gossage
• Dara Torres
• Rusty Wallace
• John McEnroe
• Brooks Robinson
• Bruce Jenner
• Nolan Ryan
• Tony Dorsett
• Gordie Howe
• Peggy Fleming
• Mike Ditka
• Mark Spitz

John Elway, is a popular motivational speaker who is regarded as one of the top quarterbacks ever to play in the NFL.

Elway became the Broncos’ starting quarterback his rookie year and held that role until he retired. He officially established himself as an elite quarterback during the 1985 season when he passed for over 3,800 yards and threw for 22 touchdowns. In 1986, Elway led the Broncos to the first of what would be five Super Bowl appearances.

Not only does he have more wins than any other quarterback in league history, he also has the best winning percentage in league history (148-82-1). You can easily  hire or book John Elway through PFP Sports & Celebrity Talent .

Howie Long is another popular athlete.  Long has done many  corporate events and speaking engagements and product endorsements. Long played in the NFL as a defensive end. He was inducted into the Pro Football Hall of Fame in 2000. Howie Long was a second-round pick of the Oakland Raiders in the 1981 NFL Draft and the 48th player selected overall. A four-year letterman at Villanova, Long was the MVP in the 1980 Blue-Gray Game. An all-around athlete, he was a basketball and track star in high school as well as the Northern Collegiate boxing champion

 PFP Sports & Celebrity Talent Agency makes the process very simple by handling all of the paperwork, coordinating travel and acting as the liaison between the client and the talent.  The client receives  great service, expert advice and competitive pricing!

Call 1-800-966-1380 for booking agent information

Mailing Lists Direct is an established and  reputable company that offers consumer lists and business lists for direct mail marketing.  Thousands of customers from Fortune 1000 to small-office/home-office and individual salespeople  have used their products and services to increase revenue,  find new customers and grow profits. They  focus on understanding the overall business goals of each of their clients.  They have a very knowledgable staff and will listen to your needs. They will make excellent recommendations that will get you results and help to grow your business in a cost-effective manner. 

Mailing List Direct’s online count and order system is the quickest and most cost-effective way to find qualified prospects for direct marketing campaigns. Their system puts the client in complete control of the list buying process where the client can run counts and order data in real time right from the desktop.

Their online count system is available 24/7 so lists can be obtained when needed whether day or night.  Also, there’s no need to wait for a salesperson to “get back with you”. Run and re-run your counts as many times as you like. Once  satisfied with the results, the list can be directly downloaded to your computer.

Please contact them if you would like expertise advise on ways to market your business or if you would like to buy  mailing lists from a reputable company.

Majors search engines such as Google, Yahoo and MSN all have different algorithm formulas, therfore what one does in one search engine may not necessarily translate to the others.  Most businesses  seem to care more about Google  since they get the majority of the searches. Each search engine takes into account the Meta Title,  Meta Description and the content that is visible (not images)  on the site. The meta keywords are not as important as they used to be, but some search engines still take them into account.

You want to tell the search engines that your website is an authority on a particular topic.  The home page should establish your theme, however all important pages on the site should be individually optimized according to the content on the page.

There is so much to learn about search engine optimization (SEO) and search engine marketing,  that you can’t learn it all in one session.  We will try to bring you Internet marketing tips as they develop.

Welcome to the Internet Marketing Newswire blog at Studio 1 Design & Hosting.