Web Design Tutorials

We have just added a new series of web design tutorials to our website here at Studio 1 Web Design. For many years we have been accumulating a (thick) file of web design work flows. A “work flow” is simply a series of steps to accomplish a particular task. They deal with the day to day work of making websites.

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We have been writing them down on legal pad paper and stuffing them into this manila folder and storing them in a file drawer for quite some time, now. We have found that we are constantly referring to them like a recipe book so we thought that it was about time to share them. ... Read More

Los Angeles Web Design Firm Launches New Site

LOS ANGELES, CA. — Studio 1 Web Design, a Los Angeles web design firm, has recently launched their new website bringing it into the 21st Century. The firm specializes in custom web design, blog design and social media marketing for a large variety of industries and professionals.

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Integrating Social Media With Email Into Direct Marketing Campaigns

Recent studies conducted by marketing firms point out that businesses who use email marketing in combination with more traditional marketing methods (direct mail, print media, magazine advertising, etc.) have an increased probability of increased revenues. Such is the case with a recent study conducted by Vistaprint (http://tinyurl.com/yk5zc76). Email marketing is simple, cheap and very effective. Results can be improved upon if social media is integrated into email marketing.

For example, a small business operating in a storefront location may have a loyal customer base who would like to be notified when the store has a sale. The existing customers should be the first to hear about any sales or specials because they will be the ones most likely to buy. The store can simply have customers sign up for their email mailing list at their cash register or point of sale. The store can email the customers to the mailing list for little or no cost.

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Postal Service Forum Launched by Marketing and Mailing Groups

PostalJournal.com Website

POSTALJOURNAL.COM – On December 1, 2009 a new Web forum was launched at www.postaljournal.comby a coalition of postal, mailing and marketing groups to discuss the state of the US Postal Service and how the federal agency can maintain its relevance in the future.The site was created by PostCom (The Association for Postal Commerce), the Mailing and Fulfillment Service Association and the Envelope Manufacturers Association with the support of the Direct Marketing Association and Direct Communications Group.

The goals of PostalJournal.com are to explore the evolution of the American postal system as part of the nation’s 21st century economic and communication infrastructure and to facilitate an exchange of postal perspectives by individuals without regard to past or present occupational affiliations.

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Direct Mail Discussions Begin Between US & Cuba

This can be big news for suppliers of mailing lists and for businesses that buy mailing lists. Restoring direct mail service between U.S. and Cuba has been an issue that has thwarted previous presidents, including George W. Bush and Bill Clinton. Previous attempts had been stalled by the Cuban government. Experts say that it would not only be a big step for families that have been divided but also would be a politically critical move. The decision to have the direct mail talks comes just after migration talks in New York in July.

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Media Spending for Sports Teams Felt by GM and Chrysler Bankruptcies

In a recent post at the LA Times website, author Alana Semuels states that TV stations, newspapers and magazines will feel the latest blow from the GM and Chrysler bankruptcies. In the article, the author also points out:

“Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams.”

Not only will the media outlets feel the crunch, the sports franchises themselves will also bring in less income.

At least one Major League Baseball team is sponsored by General Motors, as stated by Jim Andrews, senior vice president of IEG Inc., a research and consulting firm. GM spends about $5 to $10 million per year on Major League Baseball and about $1 million per year to sponsor teams in the National Basketball Assn., National Football League and National Hockey League.

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How to Find Dan Marino Speaker, Appearance and Booking Agent Information

Dan Marino, a popular motivational sports speaker, can now be booked through PFP Sports and Celebrity Talent Agency. Dan is available for speaking engagements, endorsement deals, personal appearances,  golf tournaments, sports camps, autograph signings, television and radio commercials, spokesperson campaigns and corporate events. Request Dan Marino booking agent information or call 1.800.9661380.

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Booking John Elway For Your Next Corporate Event

John Elway, a popular motivational sports speaker, can now be booked through PFP Sports and Celebrity Talent Agency.  John is available for speaking engagements, endorsement deals, personal appearances,  golf tournaments, sports camps, autograph signings, television and radio commercials, spokesperson campaigns and corporate events. Request John Elway booking agent information or call 1.800.966.1380.

Playing Field Promotions is a reputable sports marketing firm specializing in athlete promotions, sports promotions, celebrity speakers and athlete endorsements.

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Buy Mailing Lists From A Reputable Company

Mailing Lists Direct is an established and  reputable company that offers consumer lists and business lists for direct mail marketing.  Thousands of customers from Fortune 1000 to small-office/home-office and individual salespeople  have used their products and services to increase revenue,  find new customers and grow profits. They  focus on understanding the overall business goals of each of their clients.  They have a very knowledgeable staff and will listen to your needs. They will make excellent recommendations that will get you results and help to grow your business in a cost-effective manner.

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Search Engine Marketing

Majors search engines such as Google, Yahoo and MSN all have different algorithm formulas, therfore what one does in one search engine may not necessarily translate to the others.  Most businesses  seem to care more about Google  since they get the majority of the searches. Each search engine takes into account the Meta Title,  Meta Description and the content that is visible (not images)  on the site. The meta keywords are not as important as they used to be, but some search engines still take them into account.

You want to tell the search engines that your website is an authority on a particular topic.  The home page should establish your theme, however all important pages on the site should be individually optimized according to the content on the page.

There is so much to learn about search engine optimization (SEO) and search engine marketing,  that you can’t learn it all in one session.  We will try to bring you Internet marketing tips as they develop.