Media Spending for Sports Teams Felt by GM and Chrysler Bankruptcies

In a recent post at the LA Times website, author Alana Semuels states that TV stations, newspapers and magazines will feel the latest blow from the GM and Chrysler bankruptcies. In the article, the author also points out:

“Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams.”

Not only will the media outlets feel the crunch, the sports franchises themselves will also bring in less income.

At least one Major League Baseball team is sponsored by General Motors, as stated by Jim Andrews, senior vice president of IEG Inc., a research and consulting firm. GM spends about $5 to $10 million per year on Major League Baseball and about $1 million per year to sponsor teams in the National Basketball Assn., National Football League and National Hockey League.

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How to Find Dan Marino Speaker, Appearance and Booking Agent Information

Dan Marino, a popular motivational sports speaker, can now be booked through PFP Sports and Celebrity Talent Agency. Dan is available for speaking engagements, endorsement deals, personal appearances,  golf tournaments, sports camps, autograph signings, television and radio commercials, spokesperson campaigns and corporate events. Request Dan Marino booking agent information or call 1.800.9661380.

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Booking John Elway For Your Next Corporate Event

John Elway, a popular motivational sports speaker, can now be booked through PFP Sports and Celebrity Talent Agency.  John is available for speaking engagements, endorsement deals, personal appearances,  golf tournaments, sports camps, autograph signings, television and radio commercials, spokesperson campaigns and corporate events. Request John Elway booking agent information or call 1.800.966.1380.

Playing Field Promotions is a reputable sports marketing firm specializing in athlete promotions, sports promotions, celebrity speakers and athlete endorsements.

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Search Engine Marketing

Majors search engines such as Google, Yahoo and MSN all have different algorithm formulas, therfore what one does in one search engine may not necessarily translate to the others.  Most businesses  seem to care more about Google  since they get the majority of the searches. Each search engine takes into account the Meta Title,  Meta Description and the content that is visible (not images)  on the site. The meta keywords are not as important as they used to be, but some search engines still take them into account.

You want to tell the search engines that your website is an authority on a particular topic.  The home page should establish your theme, however all important pages on the site should be individually optimized according to the content on the page.

There is so much to learn about search engine optimization (SEO) and search engine marketing,  that you can’t learn it all in one session.  We will try to bring you Internet marketing tips as they develop.