Integrating Social Media With Email Into Direct Marketing Campaigns

Recent studies conducted by marketing firms point out that businesses who use email marketing in combination with more traditional marketing methods (direct mail, print media, magazine advertising, etc.) have an increased probability of increased revenues. Such is the case with a recent study conducted by Vistaprint (http://tinyurl.com/yk5zc76). Email marketing is simple, cheap and very effective. Results can be improved upon if social media is integrated into email marketing.

For example, a small business operating in a storefront location may have a loyal customer base who would like to be notified when the store has a sale. The existing customers should be the first to hear about any sales or specials because they will be the ones most likely to buy. The store can simply have customers sign up for their email mailing list at their cash register or point of sale. The store can email the customers to the mailing list for little or no cost.

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Postal Service Forum Launched by Marketing and Mailing Groups

PostalJournal.com Website

POSTALJOURNAL.COM – On December 1, 2009 a new Web forum was launched at www.postaljournal.comby a coalition of postal, mailing and marketing groups to discuss the state of the US Postal Service and how the federal agency can maintain its relevance in the future.The site was created by PostCom (The Association for Postal Commerce), the Mailing and Fulfillment Service Association and the Envelope Manufacturers Association with the support of the Direct Marketing Association and Direct Communications Group.

The goals of PostalJournal.com are to explore the evolution of the American postal system as part of the nation’s 21st century economic and communication infrastructure and to facilitate an exchange of postal perspectives by individuals without regard to past or present occupational affiliations.

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Direct Mail Discussions Begin Between US & Cuba

This can be big news for suppliers of mailing lists and for businesses that buy mailing lists. Restoring direct mail service between U.S. and Cuba has been an issue that has thwarted previous presidents, including George W. Bush and Bill Clinton. Previous attempts had been stalled by the Cuban government. Experts say that it would not only be a big step for families that have been divided but also would be a politically critical move. The decision to have the direct mail talks comes just after migration talks in New York in July.

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Media Spending for Sports Teams Felt by GM and Chrysler Bankruptcies

In a recent post at the LA Times website, author Alana Semuels states that TV stations, newspapers and magazines will feel the latest blow from the GM and Chrysler bankruptcies. In the article, the author also points out:

“Sports franchises also could feel the sting, with analysts expecting the automaker to continue cutting back its multimillion-dollar sponsorships of professional teams.”

Not only will the media outlets feel the crunch, the sports franchises themselves will also bring in less income.

At least one Major League Baseball team is sponsored by General Motors, as stated by Jim Andrews, senior vice president of IEG Inc., a research and consulting firm. GM spends about $5 to $10 million per year on Major League Baseball and about $1 million per year to sponsor teams in the National Basketball Assn., National Football League and National Hockey League.

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Booking John Elway For Your Next Corporate Event

John Elway, a popular motivational sports speaker, can now be booked through PFP Sports and Celebrity Talent Agency.  John is available for speaking engagements, endorsement deals, personal appearances,  golf tournaments, sports camps, autograph signings, television and radio commercials, spokesperson campaigns and corporate events. Request John Elway booking agent information or call 1.800.966.1380.

Playing Field Promotions is a reputable sports marketing firm specializing in athlete promotions, sports promotions, celebrity speakers and athlete endorsements.

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Buy Mailing Lists From A Reputable Company

Mailing Lists Direct is an established and  reputable company that offers consumer lists and business lists for direct mail marketing.  Thousands of customers from Fortune 1000 to small-office/home-office and individual salespeople  have used their products and services to increase revenue,  find new customers and grow profits. They  focus on understanding the overall business goals of each of their clients.  They have a very knowledgeable staff and will listen to your needs. They will make excellent recommendations that will get you results and help to grow your business in a cost-effective manner.

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