Search Engine Marketing

Majors search engines such as Google, Yahoo and MSN all have different algorithm formulas, therfore what one does in one search engine may not necessarily translate to the others.  Most businesses  seem to care more about Google  since they get the majority of the searches. Each search engine takes into account the Meta Title,  Meta Description and the content that is visible (not images)  on the site. The meta keywords are not as important as they used to be, but some search engines still take them into account.

You want to tell the search engines that your website is an authority on a particular topic.  The home page should establish your theme, however all important pages on the site should be individually optimized according to the content on the page.

There is so much to learn about search engine optimization (SEO) and search engine marketing,  that you can’t learn it all in one session.  We will try to bring you Internet marketing tips as they develop.

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