Website marketing must to be taken into consideration as part of web development. After all, what purpose does it serve to go to a lot of trouble to develop a web site if no one can find you on the Internet? Web site marketing, therefore, should play a significant role in an overall business plan. A good web site marketing plan needs to include several key elements.
Nowadays, in order to achieve an effective web presence on the Internet, a website marketing plan should encompass multiple channels. A number of web site marketing techniques must be coordinated at once. Among the main website marketing channels are search engine optimization, social media marketing, press releases, content writing and blogging. Due to the highly competitive nature of the Internet, today’s business owner or professional must incorporate all of these techniques for a website to be successful and to stand out and be noticed.
Search Engine Marketing
Search engine marketing or search engine optimization (SEO) involves both onsite optimization and offsite optimization. This involves skilled copy writing, sound website organization and structure in combination with effective linking from other websites. We can help you with this. Read More
Social Media Marketing
Website owners participate in social media marketing to get others interested in the activities and offerings of the website. There is a fine line between regular advertising and offering something of social value. Our website designs contain many useful articles and information that work well with social media. Read More
We also encourage our clients to do periodic press releases of their offerings at established PR websites that distribute your message through channels that reach thousands of potential customers. Preparing a well-written press release is a cost-effective way to increase traffic and bring in revenue. Read More
Coming up with compelling content for your website can be a daunting task. A big part of how a website is scored by search engines such as Google is based on the content. Writing good content is one of the services we offer. We never use automated content writing programs. Everything is done by hand. Read More
We recommend that every website has a blog. We think WordPress is the ideal blogging platform because it is free, open source, easy to use and SEO friendly. We work with it exclusively. Search engines will usually index your blog posts within seconds or minutes of posting. Read More