There are many factors that involve a good search engine marketing campaign. Top search engine placement and ranking can depend on a variety of things such as how the site is designed and optimized with your keyword phrases, strategic linking, social media marketing, blogging strategies, search engine optimized content writing, press releases and more.
What is Search Engine Optimization?
Search engine optimization, also known as SEO, includes marketing strategies designed to help your website achieve top search engine placement in the search engines organically without relying on pay-per-clicks. Top Google rankings are what most of our clients seek and our SEO strategies are developed to comply with Google’s rules.
There are two types of search engine optimization:
1.) Onsite Optimization – includes what is optimized on the site only
2.) Offsite Optimization – includes what is done offsite to improve rankings
A good search engine marketing campaign includes:
- Targeted keyword research
- Search engine friendly web design
- Copy writing and proper keyword placement
- Linking strategies
- Blogging strategies
- Press releases
- Social Media strategies
- Pay per click advertising
- Maintenance and monitoring
Our search engine marketing company has over 20 years of marketing expertise and have been successful in helping our clients achieve top search engine placement in their industries. Our specialty niches include athlete marketing, sports & celebrity marketing, attorney & lawyer marketing, medical marketing for doctors, cosmetic surgeons and spas, SEO for mailing list companies, SEO for paint booth specialists, and regional marketing for businesses and professionals in areas that include Los Angeles, California, Atlanta, Georgia, Dallas, Houston, Texas, Baton Rouge, Louisiana, Virginia Beach Virginia, Little Rock, Arkansas and more.
Pay Per Click Advertising
Pay per click advertising can be an effective way to be found in the search engines, but can be very expensive especially if you have highly competitive keywords. Also, if you are only in the search engines because you have to pay for a sponsored link, then you may be missing quite a bit of traffic. Most people searching under your keywords (about 80%) don’t even click on the sponsored links.
The majority of clicks will go to the organic search engine results pages and not the sponsored links. Depending on your industry, it may be well worth the investment to work towards achieving top search engine ranking and positioning organically. In the long run, you will have more traffic and cut down your monthly advertising expenses. Keywords will need to be analyzed and researched and a search engine marketing campaign will be developed based on the situation.
Maintenance and Monitoring
Search engine optimization also includes maintenance and monitoring your ranking and positioning in the search engines. This is essential. Why? The reason is because nothing stays the same. If you have achieved the positioning you want, it was not done by luck, but by due diligence and skill. When you purchase one of our search engine optimization plans, we optimize your page(s) in order for you to achieve top search engine ranking and positioning. The only way we can ensure that you maintain or improve the ranking and positioning you have achieved is to constantly monitor and make changes as needed. Since nothing stays the same, your site needs to be analyzed every month. Improvements may need to be made. This may include special linking or innovative ideas used to keep your position intact. Since the search engine rules are constantly changing, our search engine optimization must stay current. Therefore, top search engine ranking and positioning can only be ensured with ongoing search engine optimization and proper maintenance and monitoring.